Whether or not you are a cat owner you will be aware of the brand Go-Cat. It is synonymous with health and vitality and those who want to keep their pussy in tip top condition know that the Go-Cat brand will do exactly that. Expert nutritionists have created both wet and dry food of a superior quality so you can relax in the knowledge that your little furry friend is getting the bet nutrition available.

One of the Go-Cat tags has always been ‘for cats who live life to the full’, and to demonstrate this they have released a fabulous video showing three ginger kittens getting up to some fun and games on some DJ decks, bringing a whole new meaning the phrase ‘scratching’. These kitties could be the new face of hip hop, as the media picking up on the video has led to over 1.3m hits on YouTube.

These cats were apparently captured on camera by their owner when they started to explore his decks. By playing around and doing what kittens do they start to mix up a storm, as one newspaper put it ‘move over Jazzy J, the MC Moggies are the new face of hip hop’. The revolving record is too much for one little kitty and he climbs on and carries on turning, in one of those wonderful moments that happen spontaneously.

The power of the media coupled with an innovative or quirky video release seems very much to be the way forward in advertising these days.  It makes sense for large respected brands such as Go-Cat and the like to move with the times and advertise through the most powerful medium of advertising that currently exists, the internet. How many more hits this video will get is anyone’s guess, but no doubt the rise in Go-Cat popularity will be comparable.

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